Authoritative Content
B2B often involves high-stakes decisions, making trust-building a vital strategy.
Creating authoritative content isn’t just a task—it’s a collaborative journey that ignites collective energy, from concept to approval, publication to repurposing.
Here’s a few I had fun with…
DATA-DRIVEN STORYTELLING
This SaaS Fintech business had some first-party data that it wanted to circulate to the financial services industry via PR.
The CEO briefed me and the CDO explained the data.
This final piece was published to the company blog as well as various financial services publications.
THOUGHT LEADERSHIP
This business requested long and short-form content for a ‘Figures and Feelings’ campaign.
The campaign goal was to increase content output on ‘financial wellbeing’.
Numerous LinkedIn articles, blogs and social media posts were created for the month-long campaign.
EMPLOYEE ADVOCACY
The Sales Director of this Commercial Insurance business requested ghostwriting support to improve the structure, readability and tone of voice of his draft article.
I created a conversational, ‘Everyman’ tone of voice for 2 articles and accompanying infographics.
I optimised the article for the company blog page which ranked on page one (10th) of Google’s SERP.
AUTHORITATIVE CONTENT
The Compliance Officer of this Commercial Insurance business was asked to write an article on the importance of ‘Sanction Checking’.
I edited her draft and optimised it for SEO. The article was distributed via email and social media.
The article still ranks on page one (4th) as a result of my keyword and competitor research.
